Loop has been in the returns space since 2017. As brands grow, they often find their returns stack becoming more expensive and more fragmented than it needs to be. This guide walks through what Redo does differently, and why 400+ brands have made the switch.
| Capability | Redo | Loop Returns |
|---|---|---|
| Software fee | $0, always | $155–$340/mo Plus per-label costs on every return |
| Return label costs | Redo covers all labels | Merchant pays per label Typical: $4–$7 per label at scale |
| Contracts | No contract. Ever. "We earn your business every single day" |
Auto-renewing contracts Hard to exit; legal action used to retain merchants |
| Exchange processing | Shopify Draft Orders Clean accounting, all in Shopify. No reconciliation needed. |
Stripe for upsells Shopify doesn't see the amount. Requires Loop's "Adjustment Report" to reconcile. |
| AI exchange recommendations | Built in, base tier AI-powered suggestions drive exchanges vs. refunds |
Manual exchange flows No AI recommendation engine |
| A/B testing on return policies | Included Test return flows to optimize exchange rate |
Not available |
| Fraud detection | Included, base tier Rules by customer behavior, order history, product type |
Advanced+ plan only Locked behind $340/mo plan |
| AI free-form return reasons | Deep product-level insights AI-analyzed free-form responses reveal exactly why specific products are returned, surfacing quality issues, sizing problems, and description gaps you can act on |
Predefined generic reasons only No AI analysis; no product-level insight |
| AI Exchange Agent | Learns across your entire catalog Explains to the shopper exactly why the recommended exchange is a great fit for them. Gets smarter over time by learning from feedback across every product in your catalog. |
Same recommendation regardless of return reason Doesn't explain why the recommendation fits the shopper; doesn't learn across products from customer feedback over time |
| Package protection | Compliant coverage via insurance partner Backed by a licensed insurance carrier, fully compliant, with no self-insurance risk for the merchant |
Via Seel (3rd-party partnership) Loop partners with Seel to offer package protection. Not native to the platform. |
| International returns | In-country verification & consolidation Redo operates an in-country model across the US, Canada, UK, EU, and Australia. Items are verified and consolidated domestically before being processed, keeping costs low and transit times fast. |
Single shipment back to origin country only No consolidated international model. Every return ships individually across borders: expensive, slow, and a recurring pain point for merchants with international volume. |
| Physical logistics | Physical verification & grading Redo handles physical inspection and condition grading of returned items through its own warehouse space and vetted 3PL partners, enabling smarter restocking, resale, and disposition decisions |
No physical logistics offering Loop does not offer any physical handling, verification, or grading of returned inventory |
| Final sale returns | Native final sale return coverage Redo's FSR product lets merchants configure final sale return policies natively, giving shoppers confidence to buy while protecting margin |
Via Seel (3rd-party partnership) Loop relies on a Seel partnership for final sale return coverage. Not native to the Loop platform. |
| Order tracking | Native branded tracking page Fully native to the Redo platform. No separate app or integration required. |
Via Wonderment acquisition (2024) Bolt-on addition, not a native part of the returns experience |
| Customer support tools | Native support inbox | Not included |
| Redo's support response time | <2 minutes | Notoriously slow Support often tries to upsell to higher tier instead of resolving issues |
| Onboarding time | ~45 minutes | Weeks to months Poor onboarding is a recurring complaint in Loop displacements |
| Platform scope | Returns + 4 additional products | Returns only Replaces 1 app. Redo replaces 4–5. |
| What Loop's Sales Team Says | The Truth |
|---|---|
| "Redo is new and unproven." | 400+ brands have switched from Loop to Redo. We process millions of returns annually. ASRV, Alphalete, Liquid Death, Cozy Earth, Malbon, Dagne Dover. Not exactly small names. |
| "Free means you get what you pay for." | Our model aligns incentives: we earn revenue when your customers choose coverage. That means we're invested in your success, not in locking you in. No hidden fees, no feature paywalls, no upgrade pressure. |
| "They ship buggy code." | We ship fast and iterate fast. Our merchants have direct access to engineering when issues arise. That pace means the platform is always improving: new features, fixes, and optimizations ship on a rolling basis rather than waiting for a scheduled release cycle. |
| "They don't have enterprise integrations." | Ask which integrations specifically. Our integration list has grown rapidly and we continue building for our merchants, including completely custom returns integrations on custom-built tech stacks and non-Shopify platforms. And merchants' core tools (Shopify, Gorgias, Klaviyo) are already covered. |
| "Switching is risky and disruptive." | Redo goes live in 45 minutes. We'll run parallel for as long as needed. And with no contract, if we don't deliver, you can leave tomorrow. |