Shopify brands spend a lot to get shoppers to the site. The real battle starts once someone clicks "Checkout."

Cart abandonment still hovers around 70 percent across ecommerce, and nearly half of shoppers say they abandon because of extra costs like shipping and fees at the end of checkout. Sellers Commerce That is exactly where Redo Conversion Cloud lives: at the point where a shopper already wants to buy, but the experience still makes or breaks the sale.

In this conversation, Blakely, GM over Conversion at Redo, shares how Conversion Cloud uses shipping optimization and intent based AI to increase conversion rate, lift margin, and personalize Shopify checkouts in real time.

“Once somebody is on your site, we want to make sure that you can close that deal and that you can offer them the product that they want, the shipping that they want and that they need, and that we can get them to the finish line.”

From returns to Conversion Cloud: why Redo built a CRO product

Redo originally differentiated on Shopify returns and exchanges, which meant putting new experiences directly on merchants' sites. That forced the team to obsess over conversion.

“We built internal A B testing tools so that we could make sure that whatever we presented for our merchants related to returns was a net positive to their conversion rate.”

At the same time, Redo launched its email and SMS product to compete with incumbents like Klaviyo. That revealed a huge gap: brands were investing in sending traffic back to Shopify, but once visitors landed, the on site experience was static.

Blakely summed it up:

“You have a customer that is sending an email, you are driving them to your website. I find it the most ridiculous thing in the world that we are not giving each of these customers a unique shopper experience.”

That tension is what produced Conversion Cloud - a layer that sits across Shopify conversion, shipping, discounts, and onsite personalization so that every visitor sees a smarter version of checkout.

Shipping optimization at checkout: where the money is

Most Shopify brands meticulously tune product photography, PDP copy, and homepage layout. Shipping settings often get configured once during launch and then ignored.

That is risky, because extra costs at checkout are the number one reason shoppers abandon their cart, usually due to shipping, taxes, and fees. Fundera

Blakely described where Redo started:

“The very first thing we said is like, wait, you got them to the checkout, people are losing a significant amount of their sales of somebody who said they wanted to buy. And so we started with checkout optimization. Somebody is already decided to buy, what if we make sure that we give them the right shipping options and displayed in the right way immediately.”

Best practice wins that usually move Shopify conversion

Redo’s Checkout Optimization focuses on a few proven levers:

• Three clear shipping options rather than a cluttered list
  
• Simple, human readable labels instead of jargon
  
• Accurate delivery expectation dates, which reduce uncertainty and build trust Databox

Blakely notes that for 75 to 80 percent of merchants, just simplifying shipping options and surfacing clear delivery windows is enough to lift conversion rate by a “material amount.”

Shopify’s own research backs this strategy. Shopify recommends using clear free shipping thresholds and transparent shipping expectations, since 80 percent of shoppers say they will increase order size to unlock free shipping. Shopify

Margin first: not just more orders, better orders

Most Shopify conversion tools focus on raw conversion rate. Conversion Cloud goes a level deeper and looks at margin dollars.

“There are easy ways to increase margin. You might be giving free shipping to a lot of customers, but if you charged five bucks, it would do a lot better.”

Redo tests free shipping thresholds and price points to find the curve where both:

1. Conversion rate is strong, and
   
2. Net margin per order is maximized.
   

That mirrors what Shopify advises: set free shipping thresholds just above your average order value and then test until you find the sweet spot where extra items in the cart offset shipping costs. Shopify

Blakely also called out a subtle win:

“Sometimes merchants do static delivery dates. We have tested it and by having a dynamic delivery date usually helps your conversion rate because people accept it better. They attribute the weird number to the carrier, not to you.”

Dynamic shipping amounts and timeframes feel more like pass through carrier pricing and less like a brand upcharge, which makes shoppers more tolerant of the cost.

Personalization at checkout: segmentation that actually changes the math

Once the basics are fixed, Conversion Cloud moves into segmentation and personalization.

• First time customers might see free shipping or a more aggressive incentive
  
• Repeat VIP customers might happily pay standard shipping since they already trust the brand
  
• High value segments can be nudged to higher AOV with smart thresholds and suggested add ons
  

“If they have bought from you 10 times, they do not need free shipping. They already love you. Why are you giving them free shipping?”

This aligns with broader ecommerce data. Segmented and targeted experiences can increase conversion rates by up to 50 percent, and personalization can lift revenue between 5 and 25 percent. Salesso Conversion Cloud brings that personalization directly into the Shopify checkout rather than keeping it only in email campaigns.

Intent AI: changing the offer based on real time behavior

Shipping optimization is only the first layer. The piece Blakely is most excited about is Intent AI.

“We have built an algorithm that can go and determine what their intent is to purchase, whether it is super high intent or super low intent, and we can change the experience based off of their intent.”

Here is how it works:

1. Watch anonymous behavior Intent AI tracks clicks, navigation paths, and dwell time for each visitor in a session.
   
2. Bucket shoppers into four intent levels
3. Change the experience in real time

Blakely shared early results:

“We have this running right now on 25 merchants and we are winning 100 percent of these. It wins on all of them.”

That tracks with broader Black Friday and Cyber Monday data. Retailers using AI based experiences saw roughly 9 percent higher conversion rates than those that did not, according to Adobe and Salesforce data on AI chat and guided selling. Barron's

Intent AI pairs that same idea with onsite offers instead of only chatbots.

Powered by Redo Record: why this works better together

Conversion Cloud does not live in isolation. It pulls context from Redo Record, the unified profile that aggregates:

• Past orders and AOV
  
• Returns and exchanges behavior
  
• Email and SMS engagement
  
• Onsite browsing behavior
  
• Support history and sentiment
  

“We are trying to map your customer base into personas that are specific to your type of customer. Over time, we want checkout to do the same thing.”

That means the same persona tags that power AI SMS and personalized email can also change:

• Which products are featured
  
• Which shipping options are shown
  
• Whether a shopper sees a discount, free shipping, or just a reminder about new arrivals
  

This aligns with current personalization research, where 71 percent of customers now expect some level of personalization and 76 percent feel frustrated when they do not get it. Salesso Redo’s advantage is that the same customer intelligence is reused across returns, marketing, support, and now conversion.

Why Shopify brands should test Conversion Cloud

Blakely closed with a simple invitation:

“Test it. Come give it a try. We will set it up. It is 100 percent accountability. We will do an A B test with you. We will prove to you that it has its value.”

Key reasons Shopify merchants are interested:

• It starts where the money is: shipping, free shipping thresholds, and intent based offers at checkout
  
• It focuses on margin, not vanity metrics
• It uses AI in a way that is measurable through clean A B tests
  
• It plays nicely with the rest of Redo through the Redo Record
  

In a world where roughly 7 out of 10 carts are abandoned, small changes in checkout experience can unlock significant profit. GrabOn Conversion Cloud turns those changes into a systematic, tested program that keeps learning over time.

To learn more about Conversion Cloud, visit redo.com