Barrel is a digital agency that designs, builds, and optimizes commerce-driven web experiences for DTC, B2B, and omnichannel consumer brands.
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Key partner features
E-commerce Website Build & Migration (Shopify Plus)
They design and build custom Shopify Plus storefronts including migrations from other platforms to create scalable, conversion-optimized e-commerce sites.
UX, Conversion Optimization & Omnichannel Commerce
They optimize user journeys and site performance, and support DTC, B2B/wholesale, retail/POS and marketplace integrations for a unified commerce experience.
Growth, Retention & Creative Support
They support ongoing retention, marketing strategy, creative asset production and lifecycle marketing to drive repeat purchases, loyalty, and long-term brand growth.
Founded in 2006 and based in New York, Barrel focuses on e-commerce for consumer packaged goods, wellness, food and beverage, beauty, and similar verticals.
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