Optimize your return experience the same way you optimize your storefront.

Most brands set a return policy once and never touch it. Redo lets you run A/B tests on return windows, incentives, and portal layouts to find the configuration that retains the most revenue. This capability does not exist in Loop Returns at any tier.

Learn more about Return Experience A/B Testing

What you can test

Test return policies

A/B test return windows, restocking fees, and exchange-first flows to find the configuration that retains the most revenue without damaging customer satisfaction.

Test return incentives

Compare store credit bonuses, free exchanges, and different refund options to see which combination drives the highest repurchase rate and the lowest net refund rate.

Test portal layouts and messaging

A/B test how your return portal presents options to customers. Small changes in layout and messaging can meaningfully shift how many customers select an exchange over a refund.

How it works

No-code test setup

Launch tests directly from the Redo dashboard in minutes. No developer required, and no changes needed to your storefront or theme.

A differentiator Loop does not offer

A/B testing inside a returns portal is a Redo-exclusive capability. Loop Returns does not offer return experience testing at any tier.

Results measured in retained revenue

Redo's testing engine measures outcomes in retained revenue, not just clicks or selections, so you know exactly what each test is worth to your bottom line.

Have questions?

Does any other returns platform offer A/B testing?

No. Return experience A/B testing is a Redo-exclusive capability. Loop Returns does not offer it at any subscription tier.

Does setting up a test require a developer?

No. Tests are configured directly in the Redo dashboard. No code changes and no storefront modifications are needed to launch or end a test.

What specifically can I A/B test inside Redo?

You can test return windows, restocking fees, exchange-first flows, store credit bonuses, refund method options, portal layouts, and messaging. Redo also supports A/B testing for Final Sale Returns coverage offers at checkout.

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