Every Shopify brand running a loyalty program has the same quiet problem: the people most likely to join it are the people you're least able to reach.

Think about who actually signs up for your Smile program. Repeat buyers. Email subscribers. The shoppers already inside your ecosystem. Meanwhile, the single largest pool of high-intent, unconverted shoppers on your site — people who built a cart, entered checkout, and walked away — mostly never hear from you at all.

That's the gap this integration closes. Redo Recover now brings your Smile points into the conversation, at the exact moment a shopper is deciding whether to finish the order.

The 70% your flows can't touch

Here's the part most retention stacks skip past.

When a shopper abandons checkout, somewhere between 15 and 30% of them are already subscribed to your marketing. Those are the ones your Klaviyo, Attentive, or Postscript flows pick up. Your abandoned cart series fires, and some percentage comes back. That system works, and you should keep it.

But that leaves 70%+ of abandoners who never opted in. No email consent. No SMS consent. From an automated-flow perspective, they don't exist. They filled a cart, hit a wall — shipping cost, a sizing question, a payment hesitation, a distraction — and vanished into your analytics as a bounce.

Recover was built for that segment specifically. Trained human agents send genuine one-to-one messages using peer-to-peer (P2P) messaging, which operates under different rules than automated marketing blasts and allows compliant outreach without a prior opt-in. Not a drip. Not a template. An actual person asking an actual question, backed by AI that surfaces context on the shopper and their cart.

And because it's a conversation, the agent can respond to the real objection instead of guessing at it.

What changes with Smile connected

Until now, the strongest lever an agent had in that conversation was a discount code. Effective, but blunt — and every dollar of it comes straight off your margin.

With Smile connected, agents get a second, better lever. During the conversation, they can surface:

• What the shopper would earn on this order. "Finish this and you'll bank 480 points toward your next order" reframes the purchase instead of discounting it.
• What the shopper can redeem right now. If they already have a balance sitting in your program, the agent can point at it. Unused points are a reason to buy that costs you nothing extra.
• Enrollment in the same breath. A recovered shopper joins your loyalty program as part of the conversation. No separate signup flow, no follow-up email hoping they come back to opt in.

That last point is the one worth sitting with. You're not just converting a lost order — you're converting a stranger into a program member on their very first purchase. Smile reports that loyalty members purchase 2× more frequently and show a 48% lift in customer lifetime value. Getting a first-time buyer into the program at the moment of purchase is the highest-leverage version of that math.

One conversation. Three outcomes: the order, the member, and the second order you didn't have to pay to acquire.

Points beat discounts on the P&L

There's a margin argument here that's easy to miss.

A 15% discount code is a permanent, immediate cost against a single order. Points are a deferred, partial cost that only lands if the shopper comes back — and if they come back, you've won the harder battle anyway. Leading with points instead of price also protects something subtler: you avoid training a brand-new customer to expect a discount every time they hesitate.

Recover agents can still use discounts, free shipping, or a free gift when a shopper genuinely needs the nudge. The point is that they now have a rung on the ladder below discounting, and they can start there.

What it doesn't do

Recover doesn't replace anything you're running.

Your existing abandoned cart flows keep firing to your subscribed audience. Recover works the segment underneath them — the non-opted-in majority your flows were never able to address. The two run side by side, and attribution stays clean because Recover conversions are tracked through unique discount codes.

On compliance: agents work within P2P messaging rules, honor opt-out requests immediately, and respect quiet hours.

Getting started

Setup runs about 5 to 10 minutes. Install Recover from the Shopify App Store, connect your Smile program, and set the guardrails you want agents working within — cart value thresholds, product exclusions, VIP handling, and how far they can go on an offer.

Pricing is performance-based: you pay when Recover drives revenue, and nothing when it doesn't. Redo backs it with a guaranteed 10x return.

Your loyalty program is already doing good work on the customers you have. This is about pointing it at the ones you almost had.

Get started on Shopify or book a demo to see what Recover finds in your abandoned checkouts.